Dog Guard - Dealer

Own a Successful Business with Dog Guard
What Does it Mean to be a Dog Guard Dealer?

• Similar to a Franchise Model - As a Dog Guard Dealership owner, you have full ownership of your local business. You will have access to sell Dog Guard products and use the Dog Guard brand, while also receiving support and training. All of this without a monthly franchise fee.
• Variety & Flexibility - You will have the flexibility to set your own schedule and be your own boss. You (and your team) will provide quotes, install new underground fence systems, train customers’ dogs, and enjoy the freedom that comes from running your own business.
• Exclusive Territory - Dog Guard Dealers receive an exclusive territory which allows them to quickly grow their business. However, the potential does not end there. Many dealers have continued expanding their territory and hire dozens of team members to provide sales, installation, and service to customers in multiple states.
• Support & Camaraderie - Our dealers love to collaborate and help each other succeed. You will have access to our private Facebook group, attend an annual conference, and receive support and encouragement from a nationwide Dog Guard Dealer network, as well as from the Dog Guard Home Office.

Life as a Dog Guard Dealer
Installations & Training
When you first become a Dog Guard Dealer, you will receive comprehensive training on the product from Dog Guard’s technical staff and learn how to install the fences.
Sales & Customer Service Calls
Sales and quality customer service are essential for growing your dealership. Word of mouth is the strongest and best form of advertising. Every system installed will generate referral sales from satisfied dog owners.
Marketing & Advertising Resources
Dog Guard provides dealers assistance with advertising strategy, social media, website development, print materials, vehicle wrap designs, and connections to key partners needed to be successful.
Business Management & Operations
Dog Guard Dealers enjoy the autonomy that comes with running their own business. They also benefit from access to systems developed by the Dog Guard Home Office, such as a customized Customer Relationship Management (CRM) platform.
Service Calls & Requests
Dog Guard Dealers go beyond new system installation and provide ongoing support to new and longstanding customers. As a dealer, you will handle service calls and requests from customers to ensure their fence is working properly.
Running a Team
As your dealership grows, so will your team. Many of our dealers see significant growth in their first year and often begin recruiting a team to assist them with installations, customer service, and sales.

Support from the Home Office

• Dealer Portal - Dog Guard’s dealer portal provides access to branded marketing materials, a photo library, marketing videos, product information, and more. Dealers can access the portal any time with their log in. If there are materials needed that are not in the portal, the Home Office can help.

• Custom Built CRM - All dealers have access to a custom-built Customer Relationship Management (CRM) tool to help organize and manage their leads, customers, and warranty submissions. Dealers have the option to use Dog Guard’s CRM or any CRM of their choice.

• Branded Marketing Materials - Dog Guard Dealers have access to customer manuals, product information sheets, and other marketing materials to assist in selling and informing customers. These are developed by the Dog Guard Home Office and provided to dealers to support their business. You can view the customer manual here.

• Connection to Partners - Dog Guard has partnered with professional marketing, equipment, and financial agencies to offer quality services to all of our dealers. While working with these partners is not required, it is a great way to find a vetted and knowledgeable partner when needed.

• Private Facebook Group - Our dealers have a private online Facebook community where they can network with other dealers to share best practices, ask questions, and support and encourage each other. This is a great way for new dealers to connect with and learn from established dealers on growing their business and other business related topics.

• Annual Conferences - Every year, dealers across the U.S. gather together for the Dog Guard Annual Dealer Conference. This conference is a chance for dealers to meet in person, talk to members from the Dog Guard Home Office, and learn about opportunities to help them grow their business.

• Product Warranties - Dog Guard products are designed and assembled in the U.S. and are backed by a limited lifetime warranty from the Dog Guard Home Office. Dealers have access to the technical team to troubleshoot any problems and repair warranty items.

• Access to Dog Guard’s Team - Dog Guard is a closely knit team. We recognize that when Dog Guard Dealers succeed, Dog Guard succeeds. That’s why members of the Dog Guard Home Office team are easily accessible and always happy to help. We welcome and encourage our dealers to share their thoughts and ideas for improving and supporting their business in the long-term. Our goal is to work with all dealers on an ongoing basis, so they are satisfied, successful, and have all the tools needed to thrive.

Learn what running a Dog Guard business means by requesting free information today!